<aside> 💡 We use pitches to propose ideas that require considerable change or that affect the majority of a team or our organization. For ideas that would take less than a day to implement and don’t impact the organization as a whole, you can skip the formality of the pitch and just bring it up in a Campfire or a GitHub issue.

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It is our intent for all voices to be heard and all ideas to be considered. Here's how to propose a big idea to the rest of the team. Some examples of big ideas are:

• Sponsor a conference
• Use a new technical standard
• Implement a new practice across our organization
• Migrate to Google Cloud

How to Pitch Your Idea

1. Check that it supports our goals

Be sure to review our ‣, existing ‣, and current work in progress to make sure what you are proposing isn't already in the hopper. New work should align with our current goals, unless you are proposing a new goal.

<aside> 💡 Try searching for words or phrases related to your idea with Ctrl + P to see if someone else has brought it up already. If so, offer to collaborate on bringing it to life!

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2. Create a proposal

Create a new document in ‣ that reflects what you are proposing.

Don't worry if your idea isn't fully baked yet. Submit it anyway! We build things collaboratively here and use an iterative cycle of review → feedback → adjust. This allows us to work out our ideas in a public forum and maximizes early feedback.

✏ Here are some things you might consider while writing your proposal:

• What are the high-level steps needed to accomplish your idea?
• Why is this a good idea, and who will benefit?
• Why is this idea potentially problematic, and are there any tradeoffs?
• How long will this take to implement, and will anything else need to be put on hold in the meantime?